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20Feb/090

Kiddie Toys attends Toy Fair 2009

As part of merchandising effort, Kiddie Toys attended Toy Fair 2009 hosted in NYC, NY. Toy Fair, the biggest show in the Western Hemisphere for the toy and youth product industry, boasts over 360,000 square feet of exhibits, more than 100,000 products from over 1,200 companies.

From more than 100,000 products, the Toy Industry Association (TIA) announced the winners of the ninth annual Toy of the Year (TOTY) awards. The winning companies include Fisher-Price ('Elmo Live'), Playmobile USA ('Playmobil Horse Farm'), Spin Master ('Battle Brawlers Battle Pack Series 1 Spheres', 'Air Hogs Zero Gravity Micro', 'Brawlers Battle Pack Series 1 Spheres'), Bananagrams ('Bananagrams'), Crayola ('Crayola 3D Sidewalk Chalk', 'Crayola Color Wonder Magic Light Brush'), LeapFrog ('LeapFrog TAG Reading System'), Hasbro ('Biscuit My Lovin' Pup'), Faber-Castell ('Create Your Own Pop-Up Books') and Cartoon Network ('Bakugan Battle Brawlers').

In today's tough economy, retailers like Kiddie Toys has to get more creative in reaching out to customers and tighten our operation in order to stay profitable. A wrong strategy, or a wrong move will hurt businesses really bad in this tough economy, and could potentially force them into bankruptcy like the KB Toys. Kiddie Toys' current focus is to offer best-value products in the following categories: activity and outdoor toys, ride-on toys, pretend play, furniture and room decorations, and sporting goods. Our current aim is to offer physical activity toys that can help children develop cognitive and motor skills.

Since beginning ecommerce operation in November 2007, Kiddie Toys has grown into a multi-million dollar business in less than a year. We'll continue to offer educational toys, sporting goods and toys that help child development. As a deeply discounted toy retailer, Kiddie Toys value customer service and employee development by offering best-value products in the toy industry.

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